Clarity for organisations at moments of change
From brand archetypes to AI-ready governance, Clear North builds decision systems that keep your brand consistent, human, and scalable.
When direction matters more than noise
Most organisations don't struggle because they lack ideas.
They struggle because shared understanding breaks down as things change.
Language fragments. Messages drift. Decisions rely on individuals rather than clarity. And when AI enters the picture, those gaps become more visible - not because of the tools, but because the thinking behind them was never fully articulated.
Where brand management leaks value
Modern brand management was built for PDFs and central gatekeepers, not distributed teams and AI.
In complex organisations, even strong brand and marketing teams leak value through slow approvals, constant rework, fragmented expression, risky AI use, and strained agency relationships.
A Clear North approach
Clear North works beneath outputs and tools - helping organisations make implicit thinking explicit.
- Step 1 - Brand Foundation (Archetypes)
- Step 2 - Decision Logic Frameworks
- Step 3 - AI Governance & Capability Building
Where are you now?
"Equal parts commercial, creative, easy to work with and experienced I would highly recommend Sally to any marketing and communications professional in need of expert support."
LYNDA THWAITE
Brand Marketing & Comms /Ops Board Member
Carpenters Group
"She's extremely knowledgeable about all elements of the communications and marketing mix."
SAM BROWN
Head of Communications,
Bristol Community Health
"Sally is great to work with; she's relaxed, down to earth and pragmatic whilst at the same time being totally on top of everything and super reliable."
RINGO MOSS
Chief Strategy Officer, McCann WorldGroup
"Proactive, responsive, professional, flexible and a pleasure to deal with."
VICKY BROWN
MD, CharityComms