Your team is going through the biggest professional disruption in a generation.
Help them through it properly.
Clear North is a structured, evidence-led transition system for PR and comms teams facing AI disruption. Built on a proven change model and grounded in neuroscience, it's designed to protect both your people and your output.
The pressure your team is under is real, and it's measurable
PR and comms professionals were already burning out before AI arrived.
91% experienced poor mental health in 2023-24, while the proportion with a diagnosed condition rose from a quarter to a third, year-on-year (CIPR & PRCA). This was before AI started to boom.
Over the last year, 47% of PR and comms professionals have said AI has specifically added pressure (State of Us report, 2025). So if that sounds like you or a colleague, you're not overreacting, or imagining it getting worse.
This isn't a motivation problem. It's a wide-reaching professional transition. We've come up with a structured way through.
Built on a model for how people actually move through change
Most AI training and wellbeing programmes treat disruption as an event. For those of us living through it, however, it's a process, which follows three distinct phases.
- Endings - letting go of past norms.
- The Neutral Zone - the disorientating in-between
- New Beginnings - engaged, with real momentum behind what's next
Most organisations manage the first and ignore the second, which is exactly where AI disruption is hitting PR and comms hardest right now. You'll notice this as productivity dips and teams founder, or even conflict about how best a department should adapt.
Clear North starts by identifying exactly where each person is using the AI Transition Diagnostic. From there, we apply the right, intervention for that phase. We call this process professional recalibration.
"Equal parts commercial, creative, easy to work with and experienced I would highly recommend Sally to any marketing and communications professional in need of expert support."
LYNDA THWAITE
Brand Marketing & Comms /Ops Board Member
Carpenters Group
"She's extremely knowledgeable about all elements of the communications and marketing mix."
SAM BROWN
Head of Communications
Bristol Community Health
"Sally is great to work with; she's relaxed, down to earth and pragmatic whilst at the same time being totally on top of everything and super reliable."
RINGO MOSS
Chief Strategy Officer McCann WorldGroup
"Proactive, responsive, professional, flexible and a pleasure to deal with."
VICKY BROWN
Managing Director
CharityComms
Stay clear. Stay human.
Practical, evidence-backed insights for PR and comms leaders and
professionals navigating AI disruption.