AI changed the job.
It didn't ask how you felt about it.
Find out where you are in your AI transition, and what's needed to close the gap.
It shows up differently for everyone.
- Nostalgic melancholy for work in the 'good old days'. The skills you built your career on feel less relevant and solid.
- Uncertainty. You're fine on the surface, but unsure what skills and experience will still count in an AI-enabled world.
- Momentum. You're energised and motivated by the potential of new opportunities, but have no clear direction for your next steps.
Find out your transition phase, the areas where you're most affected, and what to do next. Built on the Bridges Transition Model. Evidence, not guesswork.
Five minutes. No obligation. Option to receive results & recommendations via email.
What the results include
Free. Full domain breakdown via email, with options for bonus insights, recommendations and tactics.
Your dominant Bridges phase
Endings, Neutral Zone, or New Beginnings: how that phase usually looks and feels for PR and comms professionals.
Your domain breakdown
Which of four professional areas:
content and communication, strategic judgement, client and stakeholder delivery, and professional identity, are most affected, and which are holding strong.
Recommendations
Based on your phase and domain profile, whether that involves new tactics, resources, or ways to reframe where you are.
Bonus tools & tactics
Bite-sized emails tailored to your phase with practical insights and information about what support looks like at each stage.
FAQS
Q1: Who is this for?
PR and communications professionals navigating the impact of AI on their work, confidence, or professional identity.
Q2: Is there a right answer?
No. This isn't a test. No phase signals failure and there's no domain score you should be aiming for.
Q3: What if I'm not sure which statement applies to me?
Go with your gut. The diagnostic is designed to capture where you are right now, not where you think you should be or where you were six months ago. If two statements feel equally true, this is useful information. The domain breakdown in your results will reflect this nuance.
Q4: Do I have to buy anything?
No. The diagnostic is free and exists to be useful and track how the industry is responding to change. Your results will include information about Clear North programmes if they're relevant to your profile. There's no obligation, discovery call, or follow-up pitch.
Q5: How is this different from a personality test or a career quiz?
It's built on the Bridges Transition Model — an evidence-based framework for mapping the psychological experience of professional transition. It was developed by organisational psychologist William Bridges, and has been used for decades by large organisations delivering change management programmes.
It's applied here to AI disruption in PR and comms. It's not a personality assessment and it doesn't produce a fixed type or category. It produces a picture of where you are right now, which will change over time.
Five minutes to find out where you stand
The starting point for professional recalibration: the AI Transition Diagnostic will help you understand where you are now, so you know what to do next.