Find out where you are in your AI transition, and what's needed to close the gap.
It shows up differently for all of us.
Find out your transition phase, the areas where you're most affected, and what to do next. Built on the Bridges Transition Model. Evidence, not guesswork. Start here.
Five minutes. No obligation. Option to receive results & recommendations via email.
Free. You'll receive your full domain breakdown by email. Choose whether or not to get extra insight and recommendations in a series of follow-up emails.
Your dominant Bridges phase
Endings, Neutral Zone, or New Beginnings: how that phase usually looks and feels for PR and comms professionals.
Your domain breakdown
Which of four professional areas: content and communication, strategic judgement, client and stakeholder delivery, and professional identity, are most affected, and which are holding strong.
A recommendation
Based on your phase and domain profile, whether that involves new tactics, resources, or ways to reframe where you are.
Bonus tools & tactics
Bite-sized emails tailored to your phase — providing practical insights and information about what support looks like at each stage.
PR and communications professionals navigating the impact of AI on their work, their confidence, or their sense of professional identity. If that description fits, the diagnostic is relevant regardless of seniority, sector, or whether you think your situation is 'serious enough' to warrant attention.
No. This is not a test. There is no phase that signals failure and no domain score you should be aiming for. The only useful result is an honest one.
Go with your instinct. The diagnostic is designed to capture where you are right now, not where you think you should be or where you were six months ago. If two statements feel equally true, this is useful information — and the domain breakdown in your results will reflect the nuance.
No. The diagnostic is free and exists to be useful and learn about how the industry is responding to change, not to generate sales pressure. Your results will include information about Clear North programmes if they're relevant to your profile. There is no obligation, no discovery call, and no follow-up pitch.
It's built on the Bridges Transition Model — an evidence-based framework for mapping the psychological experience of professional transition. It was developed by organisational psychologist William Bridges, and has been used for decades by large organisations delivering change management programmes.
It's applied here specifically to AI disruption in the PR and comms sector. It's not a personality assessment and it does not produce a fixed type or category. It produces a picture of where you are right now, which will change over time.
The starting point for professional recalibration: the AI Transition Diagnostic will help you understand exactly where you are, so you know what to do next.